Sunday, February 01, 2015

Editorial Announcement | LinkedIn

Girish Mallapragada
3M Faculty Fellow
Assistant Professor of Marketing
Kelley School of Business
Indiana University

Editorial Announcement

3M Faculty Fellow and Assistant Professor of Marketing at Kelley School of Business, Indiana University

After a careful and broad consultation, Customer Needs and Solutions (CNS​,​​​) has identified eight topics ​for which it ​aspires to be THE destination of such work in the future, while continue to welcome any work related to customers (broadly defined) that has high upside. They are:
Consultants for customers
Understudied customer segments
Firms with social purposes
(City) Government to customers
Power of One (physician, politician, CEOs, famous personalities)
Middle range theorization
Computer science
Macro and future studies

Please refer to the CNS editorial for details: CNS as Venture Capitalist

As part of this initiative, we now solicit nomination (and self-nomination) for champions for each of these topics, who, if accepted, will serve as part of special editorial team responsible for that topic, and who will also be leading the effort to encourage scholarly work in that domain.

Please send the nomination (or self-nomination) to Min Ding at, before February 20, 2015, with a short statement (e.g., which topic you want to champion) and a link to your cv (or your personal faculty page).