Girish Mallapragada 3M Faculty Fellow and Assistant Professor of Marketing at Kelley School of Business, Indiana University
After a careful and broad consultation, Customer Needs and Solutions (CNS, http://www.springer.com/journal/40547) has identified eight topics for which it aspires to be THE destination of such work in the future, while continue to welcome any work related to customers (broadly defined) that has high upside. They are: Consultants for customers Understudied customer segments Firms with social purposes (City) Government to customers Power of One (physician, politician, CEOs, famous personalities) Middle range theorization Computer science Macro and future studies
Please refer to the CNS editorial for details: CNS as Venture Capitalist
As part of this initiative, we now solicit nomination (and self-nomination) for champions for each of these topics, who, if accepted, will serve as part of special editorial team responsible for that topic, and who will also be leading the effort to encourage scholarly work in that domain.
Please send the nomination (or self-nomination) to Min Ding at firstname.lastname@example.org, before February 20, 2015, with a short statement (e.g., which topic you want to champion) and a link to your cv (or your personal faculty page).