JB Steenkamp on the Success of Marketing Scholarship in Netherlands
Excerpts of this interview are printed
as a Perspective at CNS and can be downloaded here http://link.springer.com/article/10.1007/s40547-015-0042-3.
The videotaped interview (cut into
) are on CNS's YouTube channel (https://www.youtube.com/channel/UCCvjYSlfjAHZeZAD8SagnlA), as well as YouKu (http://www.youku.com/playlist_show/id_23542065.html). YouKu is the Chinese video sharing site, for those of you who can not access YouTube.