Eight years ago I was on the academic interview circuit presenting my thesis about the effects of social capital on open source project success. I had to often start presentations talking about what open source meant and why it was important to study it - remember there was no hadoop, iphone had not been launched yet and people never imagined that android would one day be the domiannt mobile OS - RIM ruled.
I used to cite examples of how google is fiddling around with open source etc., people mostly were amused. I got m job.
In 2012, my thesis finally saw the light of day at Marketing Science:
In 2014, Android and Hadoop rule and I am having the last laugh! Feels good.