Thursday, May 28, 2009

Search Engines and Emotion

I could not help rolling on the floor with laughter.  What else could I do after I read this comment by a Microsoft employee in a news article,

He said Microsoft was hoping to build an "emotional connection" between users and its search engines, as well as brand loyalty.

Emotional connection? What the heck is he talking about...ok, here goes.... let me give it a try.

I get up early in the morning, make some coffee, switch on my computer, open a browser, get butterflies in my stomach, think of puppies and infants, sniffle a little, think of gardens filled with flowers, tons of more babies and then make a decision finally ... to open Bing, Microsoft's search engine instead of google.  Maybe, I don't get it.

Too much has been written about search engines and consumers.  Google cracked it through its simple UI, period.  Brand Loyalty is a result of this simplicity in design and execution and there is no way a company like Microsoft can make the same thing happen.