Friday, January 19, 2007

So much for reliability - Toyota Recalls

I own a Saturn. I always tell everyone I know that they should give American cars a good shot :).  Japanese cars are often given too much credit with respect to reliability than they actually deserve.  Customers are willing to pay premium for the "perceived" reliability of Japanese cars, while they could have actually bought a lower priced model for almost the same reliability.  Read this report on a new Toyota product recall.

I have always argued that with size come problems.  Just on the verge of closing in on GM as the world's largest automaker, Toyota seems to be hitting the quality wall.  Not that I want Toyota to fail, but consumers should not come to expect Toyota of being able to make all types of cars ( i.e, match GM's product diversity) and deliver exceptional quality (like in the Corolla) at the same time.  It would be interesting to see what happens this year, if more such problems arise at Toyota.

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